VRB has signed a multi-year partnership with CrossFit competitor and US Navy SEAL Josh Bridges, a first of its kind for the company which aims to provide driven doers like Josh with best-in-class tools to solve for sleep, pain, and cognitive performance.
As an investor and business partner, Bridges will be an active collaborator with a hand in product design, research & development, and marketing. Additionally, he will be an integral part of advancing VRB’s mission of supporting military veterans through its pledge to give 10% of profits to veteran-centric initiatives.
This strategic partnership will further establish VRB as the brand to deliver clean, effective, and natural tools to driven doers seeking health and performance across both the physical and mental realms.
Josh has sustained superior performance for more than a decade as a Navy SEAL and perennial top performer at the CrossFit Games. Additionally, he is a father, amateur boxer, and biohacker. In other words, Josh is more than a one-trick pony; he’s living an optimized life across the physical, mental, and personal growth realms. His commitment to growth, performance, recovery, and longevity make him the perfect fit to help bring the VRB brand vision to life.
“VRBs partnership with Josh is a first for the brand and we couldn’t be more excited to work with him across multiple facets of the company as we push forward to revolutionize the space,” said Chase Hobby, co-founder of VRB. “Josh contributes a strong perspective and is a natural fit for VRB – his intense work ethic, commitment to growth, and passion for the greater good make him the perfect partner for where we intend to take VRB for years to come.”
“I’m thrilled to join VRB not only as face of the brand, but as a true business partner in high-quality and thoughtfully-made products,” added Bridges. “The opportunity to play an active role in the development of VRB is something I’m passionate about and I’m looking forward to accelerating the growth of an incredible company.”